Choosing a Focus

Deepen the role art plays in your life.
In addition to all of the other benefits of VMFA membership, as a Customized member you get to choose a Focus in one of the eight areas of the collection listed below. Throughout the year you will receive updates and invitations in your chosen Focus area giving you unique access to the Virginia Museum.

Change your Focus each year for new experiences or stick with your one true passion, you get to choose!

Learn more about the Canvas Focus, a special opportunity to explore VMFA’s entire collection available beginning at the Partners ($600) level of membership!

The Focus Series 
Open to members beginning at the Customized membership categories, the Focus Series consists of eight members-only programs that provide a tantalizing sample from each of the museum’s collecting areas.

VMFA Permanent Collections Categories

 

Customized Memberships

Friends 

$150
Choose a focus, then receive invitations for two people to 8 Focus Series talks and exclusive quarterly updates about your selected area.

Full benefits »

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Supporters 

$300
Receive two additional private programs and receptions for your chosen focus area during your membership year.

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Partners 

$600
Receive six invitations to cross-collection programs, behind-the-scenes events, and access to private collections with Canvas Focus.

Full benefits »

Join Renew Gift