VMFA has lots of friends and followers on social media. Over 9000 friends on Facebook almost 5500 followers on Twitter stay in conversation with VMFA with these dynamic communications tools.
As we approached the magical 1.1.11 the date seemed too auspicious to ignore. So on New Year’s eve we announced a Flash Mob in the VMFA plaza. With a flash mob, folks who learn about the event only through social media show up, participate in a random event and that’s that. This was a massive pillow fight occurring at 1:11 pm and lasting (of course) 1 minute and 11 seconds.
Between 40 and 50 families participated, and it was loads of fun. Many folks stuck around and went inside to enjoy art, have a late lunch and luxuriate in their art museum. Widely documented by viral videos and CBS-6 and NBC-12, it was a fun way to enjoy the day.
What should happen at 11:11 on 11.11.11? We’ll use crowd sourcing, another social media tool to decide! So let us know your thoughts.