Strategic Plan 2021–25
Building on the success of its 2016–20 Strategic Plan, VMFA is now setting its sights higher and, guided by the Strategic Plan for 2021–25, striving to become a more vibrant, inclusive cultural leader. The vision includes a VMFA that empowers all Virginians—through art and creativity—to reflect and connect to each other, their communities, and the wider world. VMFA aspires to earning increased recognition statewide as a public asset and nationally and internationally as a leader in the museum field.
At its core, the 2021–25 Strategic Plan focuses on reflection and progression of artistic and organizational practices. VMFA will expand its heart, its identity, and its reach through collecting, storytelling, research, community connection, physical expansion, partnerships, and an internal culture that embodies our values.
VMFA developed these strategies using the guiding principles of Art, Accessibility & Inclusion, Relevance, Joy & Fun, Collaboration, and Impact. We invite you to join the journey as VMFA continues its mission “to enrich the lives of all.”