Hardywood Brewery and VMFA Team up to Create a Forbidden Beer


You don’t often get to use “beer” and “art exhibition” in the same sentence. But you will beginning on October 4 when Hardywood Park Craft Brewery unveils its new Belgian white ale specially brewed in honor of VMFA’s upcoming special exhibition Forbidden City: Imperial Treasure from the Palace Museum, Beijing (opens October 18).

By celebrating an exhibition that provides a glimpse into a palace once forbidden to the general public, Hardywood was inspired to use a new ingredient. Forbidden beer is infused with Asian dragon fruit, and the addition of the peculiar fruit turns the beer a shade of pink. The bottle will feature an iconic red dragon, which echoes the exhibition’s marketing, and includes additional information about the unique blend. This private-label beer will be available in Best Café and Amuse Restaurant as well as on tap at Hardywood. Purchase the bottled beer at various retail outlets, including Total Wine, Whole Foods, Trader Joe’s Corks & Kegs, Strawberry St. Market, Shields Market, and other local markets.

VMFA was lucky enough to be the premier business/attraction with which Hardywood partnered on a private-label beer. Supplies will be limited; try a bottle while it lasts!

Check out Style Weekly’s article about it. 

Be sure to keep an eye on our social media as we prepare for the launch of the Forbidden beer. Here is a sneak peek at the behind the scenes video shoot for the partnership as well!

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