1979
American
steel plate, paint
Overall (B): 32 1/2 × 22 × 20 in. (82.55 × 55.88 × 50.8 cm)
Overall (E): 37 1/4 × 22 1/4 × 15 1/4 in. (94.62 × 56.52 × 38.74 cm)
Overall (S): 43 1/2 × 28 × 10 1/4 in. (110.49 × 71.12 × 26.04 cm)
Overall (T): 47 × 31 1/2 × 5 1/4 in. (119.38 × 80.01 × 13.34 cm)
98.5.1-4
Founded in the late 1950s by VMFA benefactors Sydney and Frances Lewis, Best Products, or simply BEST, was a catalog retailer that specialized in appliances and household wares. Thomas Geismar, a co-founder of the New York design firm Chermayeffand Geismar, designed the company’s logo. The ascending composition of the logo acknowledged the name’s superlative nature—as in good, better, best. This version of the bold red letters marked the Parham Road headquarters in Richmond, Virginia.
Gift of Metropolitan Life Insurance Co. and Daniel Corporation
© Thomas Geismar

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