Grosser Fest Corso und Frühlingsfest (Primary Title)
Big Celebration Parade and Spring Festival (Primary Title)
Josef Maria Auchentaller was one of the founding members of Vienna’s Art Nouveau movement called the Secession, which promoted modern art in Austria and also helped to bring graphic design into the realm of fine art. Organized by Princess Pauline Metternich, Vienna’s 1899 Spring Festival consisted of a flower parade and a three-day Secession-themed charity event held in the Rotunda, which Auchentaller depicted in the background of this poster advertising the festivities.
The Poster: An Illustrated Monthly Chronicle, March-August, 1900, Volume 4, p. 99
Die Kunst, 1900, Volume 1, No. 2, p 140
Dekorative Kunst, 1900, Volume 5, p. 149
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