Morning Journal (Primary Title)
English-born Louis John Rhead moved to New York in 1883, where he became one of America’s most popular poster designers. He took inspiration from the French Art Nouveau designer Eugène Grasset, whose use of color and broad outlines is also visible in Rhead’s own saturated composition and stylized figures. Publisher William Randolph Hearst acquired the New York Morning Journal in 1895 and in order to contend with rival newspapers, he commissioned Rhead to design this poster to advertise the journal’s new management, as well as its competitive new price of 1 cent.
Jean Louis Sponsel, Das Moderne Plakat, 1897
The Studio, 1896, Vol. 8
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